These eggs called out loudly to my inner narcissist. Reading my name in the unlikeliest place— the bright neon of a refrigerated shelf— made me laugh. Fresh foods was giving me a shout out?

Which made me think. What if our future In Real Retail Life (IRRL) interactions were hyper-customized just like current online "Amazon/Netflix recommends"? What if we saw things just for us everywhere? In a boutique, Carol’s jeans, Carol’s dress. At the hardware shop, Carol’s light bulb, Carol’s nail. Even on stickered fruit: Carol's banana. We'd all be trapped in a claustrophobic echo chamber of our own historic tastes (and yes, it's already happened with politics). Your name here, everywhere.

On the other hand, who could resist a small cute box of humane heirloom blue eggs? Thanks, Carol, whoever you are.